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Clare Melia

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Latest News

Voyager Backs Debut Album From Longtime Collaborator "Melanson"

Jul. 09, 2026

Voyager Backs Debut Album From Longtime Collaborator "Melanson"

Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth

Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption

Jul. 09, 2026

Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption

As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth