24 Hour Fitness Members Exercise Their Power in 2025 "Your Move" Campaign

24 Hour Fitness, the 40-year leader in health and fitness, in partnership with creative partner InGoodTaste, announce the launch of “Your Move,” an empowering new brand initiative that challenges members to prioritize their health, wellness, and their vision for a better self. With competitive pricing, community-focused classes, newly updated gyms, and memberships designed for maximum flexibility, the brand is making it easier than ever for people to take the first step toward a healthier lifestyle - it’s your move.

The campaign launches in late December, the height of personal momentum for New Year’s resolutions, ahead of strong starts in January, but before the inevitable slow-down that often hits shortly after the start of the year. People often need a little encouragement to continue working towards their fitness goals throughout the year and the new 24 Hour Fitness campaign is a reminder that the resources and support to succeed are available.

Miia Suortti, VP of Marketing at 24 Hour Fitness, said:

“At 24 Hour Fitness, we believe in the power of movement to transform lives. Our mission is to build a healthier, happier community by providing the tools, services, and environment everyone needs to succeed. With ‘Your Move’, we’re saying, we have everything you need, and we can’t wait for you to take that first step.”

Campaign highlights:

• Unique Offerings: State-of-the-art equipment and amenities and free 50-minute Custom Coaching Session for all members.
• Community Classes: A variety of group fitness classes, from yoga and cycling to high-energy HIIT and dance sessions.
• Flexible Personal Training Packages: Customizable plans that adapt to your schedule and fitness goals.
• Bring a friend: Buddy or family add-on options for each package allow members to workout together, motivate each other on their journeys and have more fun along the way.