5 Genius Ways To Strengthen Brand Awareness

Jan. 26, 2022

When people recognize your brand, they can easily tell that it's your business. Whether it's the color of your business, its logo, or even font type, people can quickly tell what it is if your brand is popular or trending. This is vital because you can promote and market your business if you have high brand awareness. Your potential target audience could easily accept your products or services, especially if it's in the early stages.

However, making your brand buzzworthy may require some effort and strategies. Here are some ways you can do to strengthen brand awareness:

1. Take Advantage Of Influencer Marketing

One popular way to increase brand awareness is to collaborate with influencers. It's a type of marketing wherein an influencer will use or promote your products or services in one of their contents. Since the influencer has a following, they’ll be exposing your brand to their audience. What's great about this is it can increase your chances of attracting a new number of potential customers.

2. Focus On Visuals

According to ecommerce agencies in Edinburgh, you can capture more interest from potential target audiences if you have good visuals. This means that whatever content you post on your website, social media accounts, and other platforms, you should have more visuals than character or text messages.

The rationale behind this is that an image can convey more meaning than plain text. As a result, people who see your posts will immediately understand your message by looking at the image. Especially if they're well done, visuals can increase brand awareness because people love to share beautiful photos.

The more shares or retweets your visual content gets, the more chances of attracting traffic to your site or ecommerce store.

3. Add Video Storytelling

In addition to photos, you should also add video storytelling. That way, it'll not only add visuals, but it can also be a good choice for people who prefer narrative. If the content and visuals are compelling, your video can capture more attention.

With such, you can use videos to highlight your products, services, testimonials, and other interesting stories about your brand. However, your video shouldn't be too long as this may bore some audience. Instead, make it concise and only has one focus per story. Don't mix two purposes in one video as it may confuse your audience. 

For instance, if you want to show how your products can change your target market's daily lives, then show them testimonials. This way, your audience can quickly get what the content is all about in a glimpse. And if they find it helpful and worth sharing, they're more likely to share it on their social media accounts.

4. Establish A Referral Program

It may also be an excellent strategy to have a referral program. This way, your loyal customers can also benefit by becoming advocates of your brand. A referral program may even motivate them to spread the word about your business. In return, you give them a percentage of the sales you make through for each referral they make.

When done right, this program can increase brand awareness because people rely more on the words of previous clients. This means you can use it as a marketing strategy to earn new customers without advertising on your own.

5. Make It Shareable

Lastly, make every content easy to share. Whether it's a video or informational visuals, ensure that every person has access to share it. Even if it's a content from TikTok, it must be shareable on various social media platforms. This way, you won't limit the people who can spread the word about your brand.

Like a referral, most people who see someone they trust sharing some product or services are more likely to trust such a brand. They may get curious at first about what it is all about, which is okay. That's because they're more likely to check out your site or social media account to see what your brand is all about. 

So, if you want to increase your brand awareness, always add a 'share' button on all of your content. In this way, your content can easily be advertised on various platforms.

• Conclusion

Your brand can become famous if your products or services are excellent. However, it's also essential to ensure that more individuals can see what your business is all about. The more people share your content, the more likely it is to increase the number of followers recognizing your business. Consider the ideas mentioned here as you plan and prepare.