Ad of the Day | ER Physicians and mass shooting survivors team up to launch Impossible Operation

Ad of the Day | ER Physicians and mass shooting survivors team up to launch Impossible Operation

Apr. 17, 2019

The medical community sees firsthand the catastrophic damage a single bullet from an AR-15 can inflict on organs and tissue. Too often, their expert opinion is disregarded and legislative change stalls in favor of powerful lobbying groups. To draw attention to the medical side of gun violence, medical professionals against assault rifles have united with Change The Ref - founded by parents of a Parkland school shooting victim - to create Impossible Operation, an unwinnable board game modeled after real reports of mass shootings.

Dr. Joseph Sakran said:

“It’s called Impossible Operation because with assault rifle injuries, there are just some patients we cannot save. And this is a game we’re losing every day in trauma centers across the US”.


In the disturbing and absolutely not-child-friendly game, players are asked to be the doctor, and are challenged to save a victim of a school shooting in an operation to remove game pieces of her organs that have been damaged beyond repair (eg, liquefied lungs, slaughtered stomach, blasted bowels). However, any attempt to save the victim sets off an alarm and the victim flatlines.

According to Manuel Oliver:

“The system has ignored our voice long enough. If we want them to pay attention, maybe we have to do something a bit ridiculous or shocking”.


The physical game, created by Area 23, an FCB Health Network company, has been sent to key members of the Senate and the House of Representatives. Change The Ref asks the general public to visit, where they can tweet the game directly to their respective senators and demand a change.

Specifically, they are trying to gain support for  is bill S66—The Assault Weapons Ban of 2019—being released from committee potentially to be voted on in the Senate.

Prominent physician advocates Joseph Sakran, MD, the founder of the #ThisIsOurLane movement, and William Begg, MD, the ER physician who treated victims of the Sandy Hook Elementary school shooting in 2012, are being joined by ER doctors and trauma surgeons across the country in a show of support for this initiative.

Related News

Feb. 04, 2020

The Mumbai Police in India finds an Innovative Solution to the Honking Problem in the City with some Tech and Typical Mumbai Humor

The campaign "Punishing Signal" has been conceptualized by FCB Interface

Jan. 27, 2020

Michelob ULTRA Pure Gold Launches 6 For 6-Pack Program to Support Organic Farming

Michelob ULTRA Pure Gold Reveals New Super Bowl Commercial

Jan. 14, 2020

This Girl Can celebrates five years since launching its groundbreaking call to action and launches inspirational new campaign for 2020

The TVC launches on 17th January and is supported by an OOH and a big digital and social push

Latest News

Mar. 30, 2020

Made by Blah Help Giffgaff Put Community First in New Campaign

The TV campaign is supported by social and was filmed last year across the UK in both large cities and smaller towns

Mar. 30, 2020

Serviceplan China Creates Lotus Cars Campaign Emphasizing the Danger of Drinking and Driving

Don’t drink and drive print ads were launched in China during Chinese New Year.