Ad of the Day | Change the Ref: Impossible Operation

9.1

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

ER Physicians and mass shooting survivors team up to launch Impossible Operation, an unwinnable game symbolizing the devastating effects of assault rifle injuries.

Credits

Advertising Agency:

Area 23, USA

Chief Creative Officer:

Tim Hawkey

EVP, Executive Creative Director:

Elliot Langerman

Copy Supervisor:

Austin Sabattis

Art Supervisor:

Emily Carman

Global Creative Partner, FCB Global:

Fred Levron

SVP, Creative Director:

Andy Gerchak

VP, Associate Creative Director, Illustrator:

Eduardo Tavares

VP, Associate Creative Director:

Ronnie Caltabiano

VP, Director, Technology:

Bill Hanff

Associate Director, Print Production:

Frank LaPort

Game Engineer:

Will Sakran

CGI:

Fuze Image

Senior Broadcast Producer:

Elan Schoonmaker

Video Editor:

Scott Martin

Junior Copywriter:

Emma Morgan

Junior Art Director:

Katherin Galvis

Date:

April, 2019

Latest News

Jul. 09, 2026

Global Marketing Production Advisory APR Names Patrick Lafferty as CEO

The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations

Jul. 09, 2026

MKG Promotes Mary Anne Broccolo to VP, Creative

Expanded creative leadership role reflects MKG's evolution beyond standalone experiential campaigns into broader brand and content ecosystems