Ad of the Day | Change the Ref: Impossible Operation


Media Type:

Digital Digital







ER Physicians and mass shooting survivors team up to launch Impossible Operation, an unwinnable game symbolizing the devastating effects of assault rifle injuries.


Advertising Agency:

Area 23, USA

Chief Creative Officer:

Tim Hawkey

EVP, Executive Creative Director:

Elliot Langerman

Copy Supervisor:

Austin Sabattis

Art Supervisor:

Emily Carman

Global Creative Partner, FCB Global:

Fred Levron

SVP, Creative Director:

Andy Gerchak

VP, Associate Creative Director, Illustrator:

Eduardo Tavares

VP, Associate Creative Director:

Ronnie Caltabiano

VP, Director, Technology:

Bill Hanff

Associate Director, Print Production:

Frank LaPort

Game Engineer:

Will Sakran


Fuze Image

Senior Broadcast Producer:

Elan Schoonmaker

Video Editor:

Scott Martin

Junior Copywriter:

Emma Morgan

Junior Art Director:

Katherin Galvis


April, 2019

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