Ad of the Day | New Poster Series for Air Arabia Answers the Question Provoking International Travelers "Where Next?"

Mar. 24, 2023

ZUCK Independent Agency, a leading advertising agency in Armenia, created a series of posters for Air Arabia, the Middle East's largest low-cost airline, to create a poster row campaign showcasing 4 iconic destinations: Yerevan, Milan, Paris, and Cairo.

The concept behind the campaign is to answer Air Arabia's tagline, "Where Next?" by highlighting the range of destinations available to travelers. Each poster depicts a prominent location representing the city and country with the headline "Paris Next" or "Cairo Next," for example, and the body text "Or choose from 190+ other destinations."

The poster series features CGI-modeled travelers who represent nomads and budget travelers who are the target audience of Air Arabia. The visual campaign also features CGIs of travel landmarks, capturing the beauty and charm of each destination and encouraging passengers to explore new exciting locations.

The campaign is set to allow a global audience to appreciate the creativity and inspiration behind traveling and exploring. The row showcases a visually stunning campaign that resonates with a global audience.