Ad of the Day | VW Showcases 75 Years of "Safety" in New Spot

Ad of the Day | VW Showcases 75 Years of "Safety" in New Spot

Jun. 08, 2023

A lot has happened since Volkswagen first hit the roads of Norway 75 years ago. In a new anniversary spot for VW, Norwegian director Andreas J. Riiser embraces nostalgia while highlighting the progress that has been made in car safety throughout the years.

From kids riding shotgun to drivers changing CDs on the road, we go on a relatable and warm road trip through time.

The film was produced by Bacon and made with Oslo agency Try.

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