Ad of the Day | VW Showcases 75 Years of "Safety" in New Spot

Ad of the Day | VW Showcases 75 Years of "Safety" in New Spot

Jun. 08, 2023

A lot has happened since Volkswagen first hit the roads of Norway 75 years ago. In a new anniversary spot for VW, Norwegian director Andreas J. Riiser embraces nostalgia while highlighting the progress that has been made in car safety throughout the years.

From kids riding shotgun to drivers changing CDs on the road, we go on a relatable and warm road trip through time.

The film was produced by Bacon and made with Oslo agency Try.

Related News

Nov. 06, 2025

Much Better Now: Volkswagen Group France and DDB Paris Celebrate the Joy of Recycling

Still seen as complicated, inaccessible, and associated with the cold image of mechanical scrapyards, car recycling isn’t yet a natural reflex

Sep. 23, 2025

Ad of the Day | DNB and Try Oslo Launch Bold New Campaign "How to Quit Your Job in Style"

Norwegian bank DNB struts, twerks and moons through the office in a new spot directed by Bacon director Nalle Sjoblad

Aug. 27, 2025

Volkswagen Shines Spotlight on Fans in Social-First Campaign

Volkswagen is launching the next phase of its "YourVolkswagen" brand platform with a new social first campaign, telling the thumb-stopping stories of real-life fans and their love for the iconic brand

Latest News

Nov. 12, 2025

Nurofen Wins the Grand Effie at the 2025 Effie Awards UK

Nurofen was recognised for its work to end gender bias in pain management, in partnership with McCann London

Nov. 12, 2025

Tesco Unveils "That's What Makes it Christmas" Campaign, Revelling in the Festive Season's Glorious Chaos

Moving away from festive tropes, the films show that people actually find their festivity in all manner of perfectly imperfect moment