Ad of the Day | VW Showcases 75 Years of "Safety" in New Spot
Jun. 08, 2023
A lot has happened since Volkswagen first hit the roads of Norway 75 years ago. In a new anniversary spot for VW, Norwegian director Andreas J. Riiser embraces nostalgia while highlighting the progress that has been made in car safety throughout the years.
From kids riding shotgun to drivers changing CDs on the road, we go on a relatable and warm road trip through time.
The film was produced by Bacon and made with Oslo agency Try.
Related News
TRY and Martin Werner Celebrate the Beauty of Mediocrity for Norsk Tipping
The film opens in reverence, using the visual grammar of sport, shot closely and building anticipation for something great about to happen
Bernbach and Volkswagen Launch "Let's Go for More Stories. Let's Go Argentina" Campaign
The name pays tribute to legendary advertising executive Bill Bernbach, co-founder of DDB
Volkswagen Imagines Brazil's Long-Awaited Sixth World Cup Title in Emotional new Film
That's the motto of the campaign "Dreams," created by agency AlmapBBDO and starring Brazilian head coach Carlo Ancelotti
Latest News
Jun. 29, 2026
Abarth Brings the New Abarth 600e into the Gaming World with Gangstar Vegas with Instagram Campaign
Migrante has developed a social media campaign on Instagram, inviting the Abarth fanbase to try the new Abarth 600e virtually in the Gangstar Vegas game
Jun. 29, 2026
TRY and Martin Werner Celebrate the Beauty of Mediocrity for Norsk Tipping
The film opens in reverence, using the visual grammar of sport, shot closely and building anticipation for something great about to happen



