AMV BBDO Appoints Carmen Vasile To Managing Director

Feb. 24, 2022

Global Account Lead at AMV BBDO, Carmen Vasile will take on the role of Managing Director at the London agency. She will report to CEO Sam Hawkey.

Carmen's promotion completes a series of senior appointments in AMV's leadership team as Hawkey, who took the reins as CEO in November last year, revamps the agency at pace after a strong start to the year - the agency extended its Meta Portal duties to become global lead agency as well as added golfing app Hole19 to the client list.

In January, ECDs Nick Hulley and Nadja Lossgott were promoted to Chief Creative Officers.

Michael Pring, Deputy Chairman and Chief Marketing Officer, now steps into the new role of Chief Operating Officer. Pring, who also acted as interim CEO for 6 months last year, will be responsible for operations across all agency departments to ensure it has the strongest foundations for growth. He has been at AMV for ten years and will also continue to lead the network’s global Diageo (Guinness) and PepsiCo Beverages relationships alongside a number of local clients.

Carmen started her career at Graffiti BBDO, in Romania, and joined AMV in 2007, where she has become one of the most valued talents leading Mars Petcare globally. Under Carmen's leadership, Mars Petcare, in partnership with BBDO, has transformed its creative work across over 70 markets, bringing refreshed vision, unparalleled ambition and an unwavering belief in the power of creativity to create mutual value. Recently, she's also taken on leadership of the agency’s Essity account. She will continue to lead the Mars and Essity relationships. In 2020, Carmen was recognized by Campaign Magazine as EMEA Account Lead of The Year.

As the agency’s Managing Director, Carmen will have an unwavering focus on AMV clients and work to make sure the best of the agency shows up to them today and in the future.

Sam Hawkey, CEO at AMV BBDO, says:

"Carmen's passion for innovation and creativity has helped the agency deliver incredible creative output and business impact for clients. She has serious pedigree and is indispensable for the future of the agency".

 

Hawkey adds:

"As AMV’s momentum continues to build, Michael’s tenacity and focus on operational excellence will be critical for us. His extensive experience and management skills are fundamental to keeping creative and effective work flourishing across the agency".

 

Carmen Vasile, Managing Director at AMV BBDO, says:

"At AMV, we are building some of the most loved and biggest brands in the world, encouraging our partner clients to embrace new frontiers and helping them win the market. I'm thrilled to be given the task to nurture AMV's culture of progressiveness, kindness and collaboration that can only lead to more creativity and growth."

 

Michael Pring, Chief Operating Officer at AMV BBDO, says:

"We've started 2022 with great energy and I’m looking forward to helping build on the momentum for everyone at AMV and all our clients."

 

In 2021, the AMV BBDO team won 177 awards across 30 different categories from 8 clients, nine brands and 14 campaigns. AMV BBDO also achieved an industry first last year by winning the treble: Global Agency of the Year at Cannes Lions, D&AD and The One Show. At the end of the year, AMV was also named Agency of the Year at Campaign Big Awards and Eurobest.