Betclic Unveils New Brand Platform: "If You're a Player, You Play"

Mar. 14, 2025

With this campaign, Betclic bets on humor, unpredictability, and boldness to illustrate what it means to be a player. Beyond winning, it’s about daring, trying, taking initiatives, and embracing the uncertainty of the outcome. Elevating the game is a natural role for the app, which, through the depth of its offerings and exclusive experiences, provides bettors with the most opportunities for entertainment.

This philosophy comes to life in a playful film, flirting with a cheeky provocation. Here, the game appears where it’s least expected—like proudly singing the French national anthem called “La Marseillaise” in a bar packed with Argentinians. A first in advertising, this nod to the now-iconic football rivalry between France and Argentina since 2018 is both bold and exhilarating. A bet that brings smiles, excitement, and, above all, showcases the flair of true players.

This approach reinforces Betclic’s vision of online betting: what matters isn’t just the result, but the boldness of making the move and the entertainment that comes with it. The brand’s new tagline then appears on screen: “If you’re a player, you play.” before showing our protagonist placing a bet and using Betclic’s exclusive features.

On billboards, Betclic takes its boldness even further. One visual features an arm tattooed with the traditional rooster of the French national football team—except it has not two, but three stars, anticipating a potential French victory in 2026.