Bite Something Better Than Gold With Burger King Belgium
Jul. 27, 2021
Why do athletes always bite their medals? Surely they must wish it was a WHOPPER®… so this summer, it’s them who will envy you instead.
For the 2020 Tokyo Olympic Games, BURGER KING® Belgium, unofficial partner, has decided to take part in the competition and to offer you something better than a tasteless piece of metal: a free WHOPPER® for every bite on a medal.
To participate, all you have to do is take a photo of an athlete biting his medal, and post it on social media with the hashtag #WishItWasAWhopper. Ready, set, bite!
A Buzzman campaign; available on BURGER KING® Belgium’s social media, from July 27 to August 8.



Related News
La Vie and Buzzman Launch an OOH and DOOH Campaign Challenging a French Institution
On the menu: two 100% plant-based products — a saucisson and a chorizo — set to spark doubt at the day’s most sacred hour
Burger King Surprises Consumers with "Small Whopper" in new Campaign
In a new campaign created by AlmapBBDO, Burger King introduces a version of its classic sandwich that is 30% smaller
Acre Does Exist: Burger King Launches Movement to Bring Competitors to the State
Brand leverages a famous internet meme to challenge competitors to open a location in Rio Branco and invites consumers to prove that the best burgers are flame-grilled
Latest News
Jul. 31, 2026
VML UK Appoints Cat Davis as Chief Marketing Officer
Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy
Jul. 31, 2026
Stanley 1913 Appoints Born Social to Lead Global Social and Social Production
Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences



