BMW i Launches Lunar Paint, The Next Step in Electric Driving
Apr. 01, 2019
BMW i has launched an innovative new feature that helps to push the limits of electric driving. From today, BMW drivers will be able to add Lunar Paint as an optional extra to their i vehicle.
BMW Lunar Paint uses revolutionary photovoltaic technology to harness the power of the moon and passively recharge your battery in the hours of darkness. So when the sun goes down, you can still charge up, allowing you to extend your electric range even further.
FCB Inferno worked with BMW on the campaign which will run across print, in social media and online.
Sue Pernova, BMW Innovation Director, says:
“This latest offering shows our commitment to exploring new charging technologies to help improve our electric driving capabilities. Lunar Paint expands upon our already existing Solar and Digital charging solutions.”
Related News
BMW Motorrad and AGMC Launch "Throttle Therapy" to Help Riders Log Off
Serviceplan Middle East delivers a campaign reframing motorcycling as modern mindfulness
Octowaltz: BMW Launches Virtuosic Heart of Joy Campaign
In BMW’s new brand campaign, an octopus performs an impressive underwater waltz — powered by a central nervous system
FCB Retains Top Spots in The One Club's Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity's Global Creative Rankings
Latest News
Dec. 12, 2025
Noomi Rapace to Receive the Nordic Honorary Dragon Award
Noomi Rapace is currently earning international acclaim for her portrayal of Mother Teresa in the film Mother
Dec. 12, 2025
Experiential Agency Wink Worldwide Adds Four New Creative Directors
Tom Arendas, Yifei Chai, Brigitte Hendrix & Henrique Louzada join the award-winning experience marketing hotshop




