Booking.com celebrates the range of feelings that traveling evokes in latest iteration of "Live Curious" campaign

Booking.com celebrates the range of feelings that traveling evokes in latest iteration of "Live Curious" campaign

Jul. 02, 2019

Booking.com, the digital travel leader connecting travelers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, and adam&eveDDB have released the next iteration of its ‘Live Curious’ advertising campaign. Directed by Fredrik Bond through MJZ with DoP Monika Lenczewska, th­­e new creative work celebrates six real human moments, packed with emotion, to capture and celebrate the range of feelings traveling evokes in all of us. From joy and freedom to determination and wonder, each moment is made possible by one of Booking.com’s product features.

From whooshing around freely at a beautiful sea-side resort that’s wheelchair accessible, to building up the courage to jump into the deep end of a refreshing villa-side pool, this campaign seeks to inspire British travelers to ‘Live Curious’ in a positive, real and relatable way. A key feature of the campaign is the role that music plays in each moment to awaken the senses and celebrate the way that ‘Living Curious’ makes travelers feel. The six songs featured to conjure this spectrum of feelings include ‘Freedom’ to Dolly Parton’s ‘Here You Come Again’; ‘Determination’ to Barbra Streisand’s ‘Gotta Move’; ‘Confidence’ to ‘Betty Davis Eyes’ by Kim Carnes; ‘Wonder’ to Yazoo’s ‘Only You’; and ‘Joy’ to "I Am The Very Model Of A Modern Major General" from Pirates of Penzance.

With over 6 million reported listings in homes, apartments and other unique places to stay, as well as seamlessly connecting people with great things to do in over 150 destinations and transport options they can trust in virtually every corner of the globe, Booking.com empowers travelers to experience the world while awakening the inner explorer in everyone. 

The Live Curious campaign is a 360 integrated campaign that includes six brand films. Each is available in a series of :20 and :15 second films, social content for Facebook, Instagram and YouTube as well as radio to further underpin the campaign.
 

Related News

May. 19, 2020

HONDA Moto France and DDB Paris Sign an Original and "Adventurous" Campaign

Far from the codes of the motorcycle sector and the maxi-trail universe...

Apr. 28, 2020

Harrowing Coronavirus Spot with a Twist Reveals the Realities Behind Domestic Abuse During Lockdown

Domestic abuse and crisis prevention organisation NO MORE teams up with MRM and Great Guns director Calum Macdiarmid for a live-action nationwide campaign

Mar. 30, 2020

Made by Blah Help Giffgaff Put Community First in New Campaign

The TV campaign is supported by social and was filmed last year across the UK in both large cities and smaller towns

Latest News

May. 25, 2020

Battersea and FCB Inferno Launch "Rescues to the Rescue" Film

The film first aired this weekend during Britain’s Got Talent and will be amplified across TV, VOD and social media throughout May and June

May. 22, 2020

TBWA\Media Arts Lab Wins Best of Show for Apple "Bounce" and Agency of the Year in ADC 99th Annual Awards

“Bounce”, done with Pulse Films and Framestore, was also awarded Best of Discipline in Advertising