Borja Lopez-Gomez Joins Ernest from Accenture Song, after Over 10 Years at Shackleton

Dec. 13, 2022

Since November, Borja Lopez-Gomez has been in charge of our specialist social media and digital sales team in the design, strategy and operations phases.

In this role, he oversees the development of new digital strategies, incorporating several modules audiences (clusters, data and conversion insights…), offers (product, price, payment methods and delivery) and channels (media, search engines, social media platforms, marketplaces and stores). He is also in charge of the strategy for alliances with technology operators and social commerce tools. All of the above targeted at optimising user experiences and boosting sales.

Furthermore, Borja joins the rest of the Ernest team in implementing "native social creativity" so that the content created for social media not only complies with the brand’s conversation calendar, but also contributes to making that conversation even more interesting for its customers.

Borja Lopez-Gomez assured:

"I didn’t think twice about joining Ernest. Because of the project, because of the team, whom I know extremely well, and because of the innovative approach we want to take towards digital channels and specifically social media, such as 100% creative platforms and sales levers. Ernest is the perfect environment to grow and contribute to our clients’ business, combining the service we have always been known for with the advantage of native social creativity that we’re implementing."

 

Pablo Alzugaray said:

"We chose Borja because we know him well and we know that his unique combination of technology, sensitivity and innovation will make a big contribution to improving our proposal for different audiences. Lead generation, conversion, referral, cross/up selling, loyalty building… Social media ceased to be just a place to keep in touch with people a long time ago and has been transformed into a sales and business channel in its own right. It can consist of e-commerce, s-commerce, m-commerce, or whatever mode you prefer, but what matters is that digital sales, or the digital phase that is now part of any sale, is a new theatre of operations where creativity is paramount."

 

Eva Pavo, director of communications and marketing of Correos, assured:

"I’ve worked with Borja for many years. His defining characteristic is that he is someone you can rely on. A project in Borja’s hands is a project that’s going to be dealt with carefully and using common sense, and that, in the present day, is a very important attribute."

 

Augusto Vazquez, corporate communications director of Grupo Hafesa, said:

"It’s a pleasure to work with Borja because he has a strategic vision of communications and treats his clients’ challenges as if they were his own. Also, he always surrounds himself with a great team who work in a highly motivated way."

 

David Fernández, corporate communications manager of ASISA, said:

"Borja is a specialist in planning and developing social media strategies, fully integrated into communications plans and aligned with the corporate and commercial goals of his clients. His experience and ability to understand the sector in which each brand operates is an extraordinary aid to being effective in a complex and constantly changing digital environment."