Boys+Girls Deliver Christmas Magic With Littlewoods Ireland "Share The Love This Christmas" Campaign

Boys+Girls Deliver Christmas Magic With Littlewoods Ireland "Share The Love This Christmas" Campaign

Nov. 04, 2021

Following on from a successful pitch win over the summer, Boys+Girls, Ireland’s largest independent creative agency, have created their first Christmas campaign for the leading online lifestyle retailer Littlewoods Ireland.

For their campaign, Littlewoods Ireland wanted to ensure to deliver the message that in life, love is the greatest gift you can share. With this in mind, Boys+Girls created a narrative-driven, heartfelt story about the true meaning of the festive season.

In the ad shot on location in Ireland, we see a loving relationship between a hardworking mam and her little daughter, Ava. Mam does her Christmas shopping with Littlewoods Ireland and also buys herself a luxury pink lipstick as a treat. Ava, in awe, watches as Mam applies the lipstick and we see Ava get an idea. Ava gets busy preparing her surprise for her mam, which is a beautifully and imaginatively packaged piece of paper with a pink lipstick kiss mark on it. It’s a touching moment as the little girl shows her love and admiration for her mam, and all with a little help from Littlewoods Ireland.

Speaking about the campaign, Rory Hamilton, Chief Creative Officer at Boys+Girls said:

“Getting to create a Christmas campaign is a real opportunity to deliver a brand's message in an authentic and meaningful way. It’s the busiest time of year in terms of advertising so we were delighted to work with Littlewoods Ireland and some fantastic production partners on this heart-warming story which we believe will stand out from the crowd.”

 

Also commenting on the work is Catherine O’Toole, Head of Marketing at Littlewoods Ireland:

“At Littlewoods Ireland we know the magic of Christmas is in those special moments with the ones you love. This year we wanted to tell an authentic, memorable story between a Mam and her daughter, to showcase the power of gift giving and inspire everyone to share a little love this Christmas.”

 

Sweet Media was the production company with John Hayes as director. Lucy Van Lonkhuyzen, the production designer from ‘Normal People’, was brought in to work on the project. This media and digital campaign will be live from 4th November and will encompass a 60” hero film and 30” for TV and social along with a 10” cut-down for VOD and YouTube alongside social media, email and onsite campaign activations.

Related News

Dec. 18, 2021

On The Beach Reveals "Most Wonderful Time Of The Year" Christmas TV Ad

On the Beach is launching a new Summer 2022 TV campaign, created by Quiet Storm for Christmas

Dec. 18, 2021

Visible Takes On Wireless Industry's Bias Against Singles, Offering Family Plan Savings

Consumers will see holiday drama relief campaign come to life through an integrated campaign

Latest News

Mar. 29, 2024

Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge

Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES

Mar. 29, 2024

Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris

Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret