Branding Tips You Need When Starting a Cryptocurrency Business

Nov. 25, 2022

There are thousands of books, websites, and blog posts that are all aimed at helping people brand a new business in the best possible way. It’s quite a complex topic, and there are lots of risks that something might go wrong, especially if you are looking into branding a new cryptocurrency business. In such an emerging market that can often be misunderstood, branding your crypto startup successfully is a must.

• Why Crypto Branding is So Important

Despite the fact that cryptocurrency usage is increasing across the world, it remains a relatively new type of financial system. When it comes to cryptocurrency, one of the biggest barriers that people face when getting involved is a lack of understanding, or even a fear of the unknown when it comes to the technology behind it. People may have read horror stories of millions being lost in seconds, which is enough to put anybody off. A crypto startup needs to have branding and messages that address and extinguish these concerns.

• Avoid Jargon

Many people today who are getting involved with cryptocurrency and using platforms like okx.com to purchase crypto are not financial hotshots – they are just regular people who decided to get into crypto as an alternative financial option. People who are presented with digestible content and simplified terms related to cryptocurrency are more likely to feel comfortable getting into it, so this is what your brand should be focused on.

• Highlight Customer Service

For many people, security is a huge concern when getting into crypto. And while you’ll be able to make a lot of promises to customers that might get you a certain amount of success, the proof is in the pudding with the customer service that you offer. A powerful crypto brand has a human, forward-facing customer service strategy. Taking days to reply to emails, or only using chatbots to communicate with customers is not going to help them feel more secure, so make sure that you are providing instant responses from real people.

• Make Sure Your Website is Secure

When protecting your brand and providing the best impression to your customers, a secure website is the best way to do this. A potential hack of your website, especially if your business involves cryptocurrency exchange and trading, will not only lose your clients’ investments but will surely be the end of any trust that customers have in your company and brand. With so many options out there, it’s no surprise that people who are interested in crypto are only going to be using the most secure, trustworthy sites.

• Engage With Customers

Finally, branding is all about the personality of your company – and the best way to get that across is to engage with your customers through interactive, interesting content that gets them talking. Rather than just telling them things about crypto all the time, get them involved in the conversation through social media, forums, events, and more.

Starting a crypto business that stands out is not always easy, but it is possible with the right branding strategies.