Bud Light Unites Fan-Favorite Characters For Epic Super Bowl Commercial To Launch New Program

Feb. 02, 2021

Today, Bud Light unveiled Bud Light Legends, a new exclusive rewards program and a legendary Super Bowl LV advertisement that reunites notable Bud Light characters in one epic commercial. As the Official Beer Sponsor of the NFL, Bud Light's role in the Super Bowl has been celebrated by fans for decades. This year, the brand is bringing the nostalgia with legendary appearances by iconic Bud Light friends including Grammy-nominated artist Post Malone, Cedric the Entertainer, the "I Love You, Man" guy, the Bud Knight, Oracle Susana and more, as they all come together to save the Bud Light.

In Bud Light's :60 Super Bowl LV commercial, Bud Light Legends, fan-favorite characters join forces to help a delivery driver save an overturned Bud Light truck, and ensure the ice-cold Bud Light makes it to the convenience store. Leveraging their combined superpowers, the Legends hilariously celebrate and recreate some of the best moments in the history of Bud Light advertising.

Post Malone shared:

"Back again with Bud Light for Super Bowl LV, honored to share the screen with such legends."

 

Cedric the Entertainer said:

"I can't believe it's been twenty years since some of my most memorable moments with my friends at Bud Light. I am thrilled to be featured in this year's Super Bowl ad and loved reuniting with fellow Bud Light Legends to bring some fun to the game."

 

This commercial also serves as the formal launch of the new Bud Light Legends program, which recognizes the fans that have supported Bud Light over the years, and encourages them to 'Join the Legendary' at BudLightLegends.com for exclusive rewards, custom merch and legendary experiences. Before the big game, fans are also invited to revisit some of their favorite Bud Light commercials from years past by checking out BudLight.com/Vault.

Andy Goeler, VP of Marketing Bud Light, says:

"Fans have loved and celebrated Bud Light's role in the Super Bowl for decades, and this year, we're excited to reunite iconic characters in the most epic way with this new spot. Bud Light Legends rewards those that always go the extra mile for Bud Light, the friends that bring the fun wherever they go, and those who understand the importance of good times. Today, we invite our Bud Light Legends to come along with us for the journey."

 

To kick-off the program, Bud Light is offering the first 10,000 fans who enlist in the program at BudLightLegends.com to have their names engraved on the Bud Light brew tanks used to brew their favorite beer in our St. Louis brewery.