Bumble Teams Up With Teyana Taylor to Launch "Luv2SeeIt" Series

Aug. 05, 2022

Bumble, the women-first dating and social networking app, is announcing the upcoming launch of "Luv2SeeIt," a content series that documents the authentic stories of the Black dating experience. Beginning August 10, this six-episode series will publish bi-weekly on Wednesdays via Bumble’s YouTube channel.

Hosted by Teyana Taylor, produced and directed by her all-women production company The Aunties, and developed in partnership with Black-owned creative agency 19th & Park, "Luv2SeeIt" highlights a number of Black artists, actors, athletes, and entrepreneurs about topics such as dating as a nonbinary person, polyamory and open relationships, sex and intimacy, dating profile red flags, dating after loss, and more. Select episodes additionally feature real Black daters from the Bumble community. 

"Luv2SeeIt" will feature stories from Lori Harvey, Madison Bailey, Jidenna, Niecy and Dia Nash, Joey Bada$$, and many more. The series aims to amplify and diversify the narrative of the Black dating experience to one that encompasses those of various genders, skin tones, and sexualities.

Luv2SeeIt Host and Producer Teyana Taylor said:

“Working with the Bumble crew on Luv2SeeIt has been an incredible project. Grateful to have worked with great partners who trusted the Aunties to bring such sensitive and special topics to life. Black love is so multifaceted, and the conversations I had with friends and strangers alike were so authentic, which I hope viewers can feel, too. I hope that people get an opportunity to see themselves reflected in these stories and enjoy these episodes as much as I loved hosting them.”

 

Based on a survey conducted in June 2022, Bumble found that nearly one in two (45%) Black or African American respondents shared that they would feel worthy of love if they were to see more representation of love in the Black community. Additionally, nearly half (45%) of Black or African American respondents believe that dating apps play a role in how love in the Black community is depicted in society within the United States. 

Additional research from the survey found that: 

• More than one in three (35%) survey respondents believe love in the Black community is not represented well within mainstream media. 
• However, while 44% of Boomer respondents agreed that love in the Black community is not well represented within mainstream media, this was only valid for 33% of Gen-Z respondents, which may showcase that the representation of Black dating and love seems to be improving with younger generations. 
• A majority (62%) of Black or African American respondents stated that they are either often or always open about their sex and intimacy needs with their partner. This is higher than the national average of survey respondents, where 55% said the same thing. 
• 37% of Black or African American participants believe that if the mainstream world showcased the nuances of what love in the Black community can look like – such as polyamory relationships and what dating is like as a nonbinary person – it would ultimately ensure that their authentic dating experience is seen, heard, and ultimately represented.

One of the top reasons a Black or African American respondent felt held back in their dating journey is a lack of relatable images or stories of people in their community finding success on dating apps.

Christina Hardy, Bumble’s Director of Talent and Influencer said:

"It was important to us to honor the wide range of what love in the Black community looks like and tackle conversations from a variety of viewpoints, preferences, and generational lenses. Spearheading this project with those from our Bumble community alongside incomparable Black women has been one of the most incredible initiatives to work on. Luv2SeeIt aims to recognize, reflect, and represent the Black community – my community – within our brand. I hope this series inspires all walks of life to continue making the first move in their lives."

 

Whitney Headen, 19th & Park Co-Founder & CEO said:

"Our team set out to create a program that was reflective of what the Black dating experience looks like today; Black people are not a monolith and the content that's created for us should be reflective of that. Bumble allowed us to meet daters where they are and discuss real scenarios that Gen Z and Millennials of all races face in today’s world."