But Who is the New Burger King Ad For?
Nov. 29, 2022
Choosing a burger is an art and agreeing on the best one is a debate with an appetite. Do more people like steak? Or chicken? With or without bacon? Salad? Tomatoes? Onions? Everyone has an opinion.
But it’s not a big deal because the real power of McDonald’s is in the Big Mac with its inimitable sauce. After that, it’s true that the Kentucky from KFC is a marvel… ENot to mention the Quick N’ Toast base from Quick… Well, if you think about it, it’s not as good as the recipes from Bioburger. Or Big Fernand. Anyway, all this is to say that we love the burgers from Five Guys. Wait, there are also PNY…
Well, you know what? We’ll have plenty of time to discuss it at BURGER KING® over a WHOPPER®. Okay, end of debate.
A passionate and exciting debate took place this Saturday, November 26th on social networks with a teasing phase on Twitter. The campaign continues on TV with a film in 1min 55s, 1min, and 30s formats unveiled for the first time at half-time of the France-Denmark World Cup match.
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