Buzzman Shamelessly Reveals Controversial Ad with Man Eating Ham in Front of a Pig

Oct. 23, 2024

After winning over the hearts (and taste buds) of lardon, bacon, and veggie ham lovers, La Vie™ is stepping up its game. This time, the plant-based trailblazer is making its mark on the big screen to share its core message loud and clear: delivering mouthwatering plant-based alternatives that unite food lovers in pleasure, all while being kind to our health, the planet, and, of course, our animal friends.

The film, crafted with a touch of daring humor by Buzzman, serves up a scene that even the most die-hard vegetarians will feel in their bones. Picture this: a man enjoying a thick, delicious sandwich loaded with ham while a pig stares him down with an unflinching gaze. The tension is real. The standoff is palpable. You could cut the suspense with a knife. Just when you think you know how it ends surprise! It’s 100% plant-based.

The epic showdown is being shown in 40″, 30″, and 15″ formats, rolling out in French and UK cinemas from October 9, and across social media channels.

Ready to see what the squeal is all about? Keep your eyes peeled for La Vie™’s thrilling new campaign.