Canva thinks Outside the (Sandwich) Box with new 360° UK Campaign

Sep. 08, 2025

Canva, the all‑in‑one visual communication platform, today unveils a multi‑channel UK campaign with Stink Studios to inspire British businesses to get themselves out of a pickle and find their creative juices. This 360° campaign brings together a hero brand film, playful OOH billboards, and a charity-fuelled limited-edition sandwich drop in collaboration with UK favourite sandwich chain, Sandwich Sandwich, showing how creativity can make an impact both on and off screen.

Amanda Zafiris, Head of Marketing, Europe, Canva said:

"While there’s no shortage of creative ideas among the UK workforce, many struggle to bring them to life. This campaign shows how Canva helps everyone – from startup owners to brand builders – turn ideas into work you’re proud to put out. Built for impact and made to delight, the campaign goes beyond TV and billboards with a charity-fuelled sandwich collaboration, designed to be experienced out of the box and in people’s hands, bringing the campaign’s creativity (and fun!) to life."

 

A dash of tongue-in-cheek with Stink Studios  Building on June’s Waterloo billboard takeover, which brought Canva’s tools to life with playful takes on go-to requests like “make the logo bigger”, this new campaign, in close collaboration between Stink Studios and Canva’s in-house marketing team, keeps that same tongue-in-cheek energy front and centre. The hero ad film, produced by Stink and directed by Eoin Glaister, stars Debbie, the force behind Debbie & Sons, a sandwich maker whose crisp and pickle sandwiches become a hit once she and her sons discover Canva’s creative tools and give their brand identity the makeover it needs.

Running from September to November, the full multi-channel spread includes:

• BVOD: a 30" hero brand ad targeted toward professionals across their favourite streaming platforms, alongside 3 x 15” product-focused films
• SVOD: 30" and 15" ads on Amazon and Netflix.
• OOH: Three bold billboard executions across commuter routes
• OOH: Three special builds in Shepherds Bush, London Bridge and Borough
• Digital display and video: Product‑specific creatives running within digital content.
• Streaming audio and podcasts: Advertising across radio and relevant podcasts.
• Social: YouTube, Reddit, Meta and LinkedIn ads to inspire audiences to spark creativity with Canva.

Cameron Temple, Executive Creative Director, Stink Studios said:

“You know that feeling you get when you sit back, look at something you've made, and think, "wow, that's really, really good"? That spark of pride and joy you get from nailing it is what Canva helps create. Each touchpoint of this campaign is designed to bottle that moment and show you that great design can take your ideas further - whether you're setting up a spreadsheet or switching up the sandwich game.”

 

Good design, on a roll, with Sandwich Sandwich

To celebrate the launch of the campaign, Canva and Sandwich Sandwich have announced their collaboration, bringing creativity off the screen and into real life, one “really, really good” sandwich at a time. From Monday 8 to Friday 12 September, all Sandwich Sandwich stores across the UK will serve a new limited-edition crisp and pickle-inspired creation, packed in custom Canva Grab & Go boxes, mirroring the campaign’s visual identity. Every sandwich supports a good cause, with 100% of proceeds donated to East London Business Alliance and Spitalfields Crypt Trust.

Starting Monday, the first 250 sandwiches will be given away for free at Sandwich Sandwich’s Gresham Street store. A branded food truck will also pop up at key London locations throughout the week, handing out free sandwiches, giving Londoners a fresh taste of the campaign in person. The new limited edition sandwiches are also available at Sandwich Sandwich stores across London and Bristol.

Serving food and good, inside and out  At Canva’s London offices, the team is marking the campaign with a Force for Good initiative by making sandwiches and delivering them to Spitalfields Crypt Trust. Meanwhile, Canva’s users in the UK will also be able to join in on the celebration with newly launched campaign-themed templates, with Debbie & Sons branding set to also take flight across Canva’s platform during launch week.

Tom Carey, Creative Director for Europe at Canva said:

“With this campaign we wanted to celebrate the power and importance of design in a way that felt truly British (and what’s more British than a sandwich?). So many people across Britain have good ideas, but most of them don’t know how to bring them to life; which is where Canva comes in. Canva makes your good ideas look really, really good, and most importantly, work. In our campaign, we celebrated exactly that: design helping Debbie's (&Sons) business take off (literally). In a digital-first world, good design is no longer a nice to have– it's the difference between a good idea, and a really good business."