Celeb Streamer Takes on a Social Experiment to Show Gamers How Eating Better

Celeb Streamer Takes on a Social Experiment to Show Gamers How Eating Better

Apr. 17, 2024

INTERBEV, a French interprofession that promote flexitarianism with its campaign “Love meat, eat it better”, have launched the “Eat like your avatar”  operation in collaboration with French gamer Valouzz.

In video games, gamers spend an enormous amount of time concocting recipes that earn them extra performance points.  Healthy, well-balanced meals.  Their avatar, in theory, is eating as if a flexitarian. Whereas, in real life, unlike their avatar, gamers eat whatever they can get their hands on.  Even with good intentions to eat better, they don't really know how.

Valouzz, a YouTube star who made his name via his channel alternating between vlogging personal adventures and gameplay sequences, took the challenge: for a fortnight, he had to eat and cook the same foods and recipes as those unlocked by his avatar in the famous adventure game Zelda.

On his social platforms, Valouzz chronicled his experience during the 15 day challenge. 

Like a logbook, it's a real dive into his daily life, where all his challenges, joys and difficulties are shared, and above all the benefits this challenge has brought him.  Watch the short documentary that has already racked up over 285K views.

A real social experiment to show gamers that eating better in general makes you feel better, and ultimately makes you a better player!

Related News

Apr. 29, 2024

Welcome to Maison Perrier: A Global Campaign by Ogilvy Paris

Nestlé Waters called on Ogilvy Paris to orchestrate the global launch of its new sparkling beverage brand “Maison Perrier"

Apr. 24, 2024

Ogilvy Paris and All.Com, It's Always Obvious!

Last year, ALL and Ogilvy Paris launched a global campaign designed to establish ALL.com in the highly competitive sector of booking platforms

Apr. 02, 2024

The Terrasse: A Celebration of Perrier's French Spirit and Iconic Elegance

Perrier, the beloved French lifestyle icon brand, announces the launch of its new global campaign, The Terrasse imagined by Ogilvy Paris

Latest News

May. 21, 2024

New Campaign by adam&eveDDB for Paris 2024 Challenges Perceptions of Paralympic Games

adam&eveDDB dispel harmful misconceptions about the Paralympic Games in their empowering new campaign

May. 21, 2024

St Luke's Campaign Celebrates Old Mout Cider: Exploring the Unique Blended Fruit Worlds

Bespoke "MOUTOPIA" track and CGI bring to life a fun, fruit-filled alternative world