CJ WORX Facilitating One of the Largest Sponsorship Between HBO and Tourist Authority of Thailand

Jan. 22, 2025

CJ WORX, a leading creative agency, humbly announces its contribution to one of the most significant entertainment and tourism sponsorship in history: connecting HBO with the Tourism Authority of Thailand (TAT) for the third season of the globally acclaimed series The White Lotus.

More Than Advertising: A Business Consultant Role

At CJ WORX, the vision extends far beyond traditional advertising. For this landmark partnership, the agency showcased its expertise as a strategic business consultant, providing insights and building connections that transformed a bold concept into a groundbreaking reality.

CJ WORX spokesperson shared:

“This collaboration reflects our commitment to going beyond creativity, stepping into the realm of strategy and business consultancy. We are deeply honored to have played a role in this achievement, which demonstrates that we are not just creators but enablers of impactful global partnerships.”

 

The collaboration has drawn significant attention from global media powerhouses, including CNN, BBC, Michelin Guide, Bloomberg Television, Vogue, and more. This recognition reinforces Thailand’s status as a world-class destination. CJ WORX hopes this milestone inspires current and future clients to see the agency as a partner capable of delivering not just ideas but transformative opportunities.

Thailand Takes Center Stage

The third season of The White Lotus will spotlight Thailand’s rich culture, luxurious experiences, and iconic beauty. Filming will showcase stunning locations such as Phuket, Bangkok, and Koh Samui, celebrating Thailand’s famed hospitality, exceptional cuisine, and vibrant heritage.

Anticipated Tourism Boom

Following the success of previous seasons set in Hawaii and Sicily, The White Lotus is renowned for inspiring tourism to its filming locations. With Thailand now in the global spotlight for Season 3, the partnership is expected to generate worldwide interest, inviting travelers to immerse themselves in the luxurious experiences depicted in the series.