CJ WORX Launched “The Off Grid Showroom” to Launch the New Model of Honda CRF

Dec. 01, 2020

Honda Motorcycle launched its new model of CRF under the concept of “There’s No End of the Road” to underline its off road orientation and the ability to make way out of any terrain which serves the needs of all Enduro riders.  

Together with the collaboration of CJ WORX, Honda Motorcycle launched “The Off Grid Showroom,” Thailand’s first outdoor showroom branch in the middle of the wilderness where no road leads to. From a welcoming staff, a salesperson, office furniture, water dispenser, a restroom, to everything else one expects to see in a motorcycle showroom can be seen at this Pong Din Dum branch. The whole mountain was turned into a showroom, where the MC of the live event had to test ride the new CRF and make his way from the reception area to the sales department located on the other side of the mountain. Showing the real live test ride instead of listing technical information from a script in a set-up studio is something that is totally different from all the launching events that Honda Motorcycle has even done before. It was the live experience that Enduro riders were truly excited to engage with.

The result of the live launching event was better than expected. The limited CRF300RALLY DIRT ADDICT Edition was sold out only 3 hours after the launch while test ride activity was fully booked right after the live event was over. This live event truly opened the new terrain of all motorcycle launching events while capturing the insight of CRF’s target and implemented it into an off-grid concept.