Clash of Clans Parodies Big Screen Horror Movie Hit to Promote its Halloween Update

Clash of Clans Parodies Big Screen Horror Movie Hit to Promote its Halloween Update

Oct. 25, 2023

Brace yourselves for a spine-tingling Halloween update from mobile game Clash of Clans as it hilariously parodies the latest horror movie craze that's been making headlines. To promote the game's latest update featuring a possessed character, DAVID New York is launching a campaign cleverly nodding to the latest horror blockbuster that had everyone talking last week. 

From a comically spooky trailer that will air on entertainment platforms and in theaters to posters smartly mixing horror movie tropes, Clash of Clans' campaign for its Halloween update campaign is worthy of a theatrical release. 

"Clash-O-Ween" – the game's Halloween event - will be going on all October and sees one of the game’s main characters becoming possessed and wreaking havoc in the village as it introduces spooky temporary rewards, characters and skins to Clash of Clans. 

Iwo Zakowski Head of Marketing at Supercell said:

"Our Halloween update featured a possessed character and coincidentally so did the most awaited horror movie of this Halloween. It felt that our players would enjoy that connection on their phone screens as well as the big screens."


Andre Toledo, Chief Creative Officer at DAVID New York said:

"We had a lot of fun making this Halloween movie spoof and playing with all the clichés of horror blockbusters to hack the frenzy around the theater release that everyone has been talking about lately." 

Related News

Feb. 23, 2024

Grindr and DAVID Buenos Aires Celebrate LGBTQ+ Matches One Rainbow at a Time

The 'Rainbows' campaign marks the first collaboration between the agency and the world's largest and most popular dating app in the community

Feb. 14, 2024

Ad of the Day | Android and Ziwe Invite Everyone to Find Love, No Matter what Phone they Have

Android partners with American comedian Ziwe Fumudoh to showcase how the stigma against green bubbles costs iPhone users love

Jan. 17, 2024

Ad of the Day | Halls Presents: Just Breathe Through It

The new campaign is launched across various media channels in Brazil and was created by DAVID Madrid

Latest News

Feb. 23, 2024

Mindy Kaling and WW7 Ask Why You’Re Calling Them "Ma'Am"

World War Seven's Lizzy Born directs Maybelline's latest campaign for its Instant Eraser Treatment Makeup, starring their new spokesperson, Mindy Kaling

Feb. 23, 2024

Kia's EV9 and INNOCEAN Berlin do the Impossible by Bringing Back the Sun to Northern Europe

As vast parts of Europe plunge into darkness during the winter months, the lack of sunlight takes its toll on individuals' energy levels