Club Colombia And Fantastica Present: A Beer From Here And There

Aug. 02, 2021

Directed by Ginna Medina and produced by Los Notarios, Fantástica presents its new campaign for Club Colombia: A beer from here and there.

Club Colombia, the Premium beer from Bavaria's portfolio in Colombia, launches its Double Malta edition with an impressive spot that breaks down walls and is born from collaboration, the union of thoughts, cultures and supplies that can come from anywhere of the world. The campaign highlights those who no longer believe in borders and are not afraid to unite cultures.

Alejandro Gómez, Creative VP of Fantástica, explains:

“During the 80s and 90s, Colombia experienced difficult times and the violence caused thousands of professionals to leave the country, in the late 90s and early 2000s things improved, many returned and with them came new ideas and thoughts that they merged with the local culture.”

 

The project was created to inspire and represent a generation that is changing the country, that thinks and acts differently, that does not feel in one place and whose greatest advantage is living in constant collaboration.

Alejandro adds:

"Today the world lives by collaborating and the greatest advances come from uniting our talent and knowledge."

 

Juan Camilo López, Marketing Director, Premium and Special Brands in Bavaria Colombia, commented:

“Club Colombia Doble Malta was born from the mixture of two malts of different origin, one Colombian and the other German. For this reason, we wanted to highlight the power of collaboration and mixing, especially in the new generations, working under the concept "The Best of Here and There", drawing inspiration from several Colombian characters whose creative work stands out nationally and internationally thanks to the incorporation of techniques and knowledge of different cultures.”

 

Verónica Rumie, Marketing Director of Club Colombia, said:

"For us it is a very special campaign. It is loaded with functional information and news, as is normal when a new liquid is introduced to the market. But it also has a super powerful emotional side. It has managed to discover the potential of its ideas by daring to see beyond themselves.”