Cornett Taps Pet Psychic to Capture World's First Travel Reviews by Horses for VisitLEX

Cornett Taps Pet Psychic to Capture World's First Travel Reviews by Horses for VisitLEX

Jan. 25, 2023

83% of travelers say that reviews play an essential role in their booking. So agency Cornett has helped VisitLEX—the Lexington Convention and Visitors Bureau—go straight to the experts for an unprecedented batch of metaphysical travel reviews of the Horse Capital of the World.

Carrie Kenady, a renowned psychic medium who has appeared on the television series Fright Club (discovery+) and Ghost Brothers: Haunted Houseguests (Travel Channel), took her powers of extrasensory perception to Lexington’s Mill Ridge Farm to get the unbiased opinions of native Thoroughbreds, as well as those visiting for races, sales, and the Breeders’ Cup World Championships at Keeneland. As the regular host of many major international equine events, Lexington attracts the best, most well-traveled horses from around the world.

Kenady, a Lexingtonian herself, has psychically connected with thousands of people and animal species over the course of her career.

Kenady said:

"I use the same muscle every time I tune into an animal or a person. It’s all telepathic communication. Animals show me symbols, words, and visual images. It’s really just an exchange of energy."


A video documenting the process was created as part of the campaign.

Thoroughbreds young and old were asked to convey their impressions of life in Lexington’s iconic bluegrass landscape with questions like “What do you think about Lexington’s scenery?” and “What do you think about the people here?”

“I like it better than Canada,” a Thoroughbred from America’s neighbor to the north responded telepathically. Others said, “It’s beautiful here,” and “The people are so friendly. I love it when they come to visit me.”

These comments and others were incorporated into a series of Google Review-style graphics for social running across the meta platform.

VisitLEX President Mary Quinn Ramer said:

"As Lexington prepares to welcome springtime travelers to our beautiful bluegrass landscape, we couldn’t think of a better way to entice future visitors to the Horse Capital of the World than with reviews straight from the horses’ mouths." 


Visitors to Lexington can book public or private tours at many of the area’s most prestigious horse farms via Horse Country.

Related News

Jun. 03, 2024

Cornett Grows Media Department, Promotes Chris Finnegan to SVP, Media, Hires Director of Performance Media Brian Gilligan

Cornett believes effective advertising requires equal parts art and science

Mar. 12, 2024

Dubliners Invited to Celebrate St. Patrick's Day in the "Other Dublin"

Cornett created tourism campaign launches in Dublin, Ireland

Feb. 12, 2024

Jessica Vincent Promoted to President of Cornett; Owner Christy Hiler Takes CEO Role

Owner and current President Christy Hiler is retaining her leadership duties as she shifts her title to CEO

Latest News

Jun. 25, 2024

afterhrs. Launches Photography Division; Welcomes Annie Henley as its New Executive Integrated Producer

afterhrs. is excited to announce its photography division that will showcase Emerging, Established and Extraordinary artists

Jun. 25, 2024

Lost Planet and Parallax Announce Partnership

Lost Planet and PARALLAX are thrilled to announce a partnership, expanding their collective rosters of award-winning editorial talent