Corona Encourages Recycling by Removing Bottles from its Ads
Jun. 01, 2023
Corona's new global brand campaign debuts in print, OOH and online media in several countries. With "Coronaless", for the first time, Corona removes images of its bottles from communications.
The campaign, created by DAVID Sao Paulo and DAVID Bogota, is made up of five different pieces that praise nature and portray a landscape of beach, sun and heat, an environment that is very characteristic of the Corona brand.
Each of the advertisements, despite indicating the situation of beer consumption on the beach, is without the famous bottle of the brand.
The title "We Returned the Bottle of this Ad. Returns Yours" explains the concept and encourages people to dispose of empty Corona packaging correctly, without polluting beaches and oceans.
The campaign is running in Germany, Uruguay and Brazil.
Related News
Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment
After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices"
DAVID Sao Paulo Unveils "Shot on Faber-Castell": A Creative Ode to Artistry
The campaign is aired in various out-of-home (OOH) and Metro points in Sao Paulo
How BIS, a Mondelez Chocolate Brand, Came Through Such a Cheeky Pun for Sponsoring a Stadium
With a lot of good humor, a new campaign created by DAVID São Paulo explains the most famous naming right ever launched in Brazil
Latest News
Apr. 23, 2024
Great Guns Signs Director James Lawes
James is renowned for his command of in-camera effects, creating dizzying sequences for the likes of Chevrolet, Public Health England, and Old El Paso
Apr. 23, 2024
MoneyGram Advances Evolution of its Iconic Brand by Partnering with New Brand, Creative and Media Agencies of Record
The Company has hired four award-winning agencies of record - Prophet, Cutwater, DEPT® UK and iProspect