Corona Encourages Recycling by Removing Bottles from its Ads

Jun. 01, 2023

Corona's new global brand campaign debuts in print, OOH and online media in several countries. With "Coronaless", for the first time, Corona removes images of its bottles from communications.

The campaign, created by DAVID Sao Paulo and DAVID Bogota, is made up of five different pieces that praise nature and portray a landscape of beach, sun and heat, an environment that is very characteristic of the Corona brand.

Each of the advertisements, despite indicating the situation of beer consumption on the beach, is without the famous bottle of the brand.

The title "We Returned the Bottle of this Ad. Returns Yours" explains the concept and encourages people to dispose of empty Corona packaging correctly, without polluting beaches and oceans.

The campaign is running in Germany, Uruguay and Brazil.