Coway Launches "Cody Box", First Water Purifier Caretaker that Comes in a Package

Mar. 22, 2021

Coway, Korean water purifier brand, launches an advertising campaign to answer the challenging brief of opening water subscribing markets that have never existed in Thailand before.

‘Cody Box’ The idea that brings ‘Cody’, Coway real-life water purifier caretaker inside our water purification box and promotes it on the water purifier shelves in many malls to introduce the new service platform to target consumers. When you buy a water purifier from Coway, you don’t get just the purifier but also bring back home the personal purifier caretaker service for all time.

The idea receives so much attention that the sharing of ‘Cody Box’ photos are seen everywhere and become viral. Apart from the viral Cody Box, the brand also launched an advertising film to introduce this new service through a story featuring ‘Cody Box’ as the main character.