"Dancing With The Stars" Brings Their Magic to Disney+ With Help From NuContext

Sep. 21, 2022

“Dancing With The Stars” announces their switch from ABC to Disney+ as their first-ever live series with two new spots produced by Los Angeles-based production company, NuContext.

Handling all aspects of production for the launch campaign in collaboration with the ABC Entertainment Marketing team, NuContext helped channel Disney’s inner magic beginning with the transformation of a family’s living room to an enchanted on-set experience and full-blown dance party, noting "let the magic of dance come alive." The magic continues throughout the second spot introducing hosts Tyra Banks and Alfonso Ribiero while revealing their all-new cast with the help of Peter Pan’s Tinkerbell. With disco balls turned Mickey heads, the spots build anticipation around the brand-new experience ahead of their September 19th launch.