Davina McCall and Morgana Robinson Sell Menopause on Amazon in Parody Campaign

Oct. 21, 2025

This World Menopause Day, Menopause Mandate, a coalition of activists, teamed up with Amazon, Great Guns, and director MarySue Masson for a comedy awareness campaign starring television presenter, Davina McCall, and comedian, Morgana Robinson.

The two stars caricature ‘80s television shopping channel presenters in the film, selling an unexpected product: the menopause. On the spoof ‘Hot Flush TV’, the duo take the audience through the litany of symptoms those going through perimenopause and menopause might face, not to mention the misdiagnoses and misinformation. The finale reveals that for a 99p donation, viewers can now ‘buy the menopause’ on Amazon and leave their own brutally honest review of the experience – building a community-driven safe haven of trustworthy tips.

With the shopping channel set-up thriving on interaction, big character performances from Davina and Morgana lead the comedy. MarySue encouraged banter between the hosts, and, as Davina and Morgana were already friends, they were able to riff off one another naturally to bring a ‘live’ feel to the performance. Leaving the camera rolling longer than planned, the director was able to capture extra improvised expressions and gags – including Morgana’s defiant final outburst, “FUCK off, Gareth.” 

Whimsical aesthetics support the humour, acting as a counterpoint to the sincerity of the underlying message. The presenters come armed with over-the-top styling, wardrobe, hair and make-up (by Davina’s partner, Michael Douglas, and Danielle Farrington), while the parody TV studio provides a backdrop of visual gags with its fake window, pumped-up colour palette, and chintzy channel branding.

Director MarySue Masson commented:

“When Laura [Gregory, founder of Great Guns] approached me with this concept – to sell ‘The Menopause’ on Amazon, then ask people to leave terrible reviews – I was all in! Speaking as a woman who is currently experiencing this particularly crap ‘product’, this campaign hit me in the feels, and I knew it could be very funny. The power of this idea is in the contrast between the comedy, the gloss, and the grit of the message. Bringing a cracking idea to life with funny performances with a strong visual aesthetic, is quite literally my happy place. This is humour as activism – we got to laugh a lot while helping to land an important message.”