Degree "Brings The Heat" as an Official Partner of CONMEBOL Copa America USA 2024

Jul. 03, 2024

The fans of competing CONMEBOL Copa América™ nations are often considered the most passionate football/soccer fans in the world. Whether it's dancing from dusk until dawn, chanting at the top of your lungs, or giving it everything you've got until the last minute, it's clear that the passion of CONMEBOL Copa América beats with the passion of its fans.

The 48th edition of CONMEBOL Copa América USA 2024™ will see 16 teams compete across 14 USA cities from June 20 to July 14. For the first time since the COVID-19 pandemic, hundreds of thousands of the most fanatical football/soccer fans from across the Americas will have the chance to assemble in person to bring their passion and heat to stadiums, as they cheer on their national teams – with millions more watching at home – Degree will be there to ensure their national pride knows no limits with their NEW Bring the Heat campaign.

Unilever Global Brand Vice President, Kath Swallow said:

"Degree is thrilled to be an official partner of CONMEBOL Copa América USA 2024™, to help fans bring the heat to this year's tournament with the most exciting and exhilarating fan experiences yet, as we officially kick off the road to World Cup 2026."

 

In partnership with USMNT Captain and AC Milan midfielder Christian Pulisic, Degree will fuel fans with the confidence to bring the heat and show their unmatched passion for their national team no matter where they are in the world, through a series of new brand films, in-stadium, online and in-store experiences available throughout the tournament. The action-filled vignettes of the hero film aim to ignite the excitement, passion and national pride of football/soccer fans that will be supporting their national teams throughout the tournament.

Pulisic said:

"I am thrilled to partner with Degree to welcome COPA América to North America this year. The brand – like us athletes – understands that the fans generate the excitement and energy that is imperative to keep us all going, and Degree offers the superior sweat and odor protection we all need – on the pitch and in the stands."

 

The NEW Bring the Heat films will air throughout the tournament – capturing the excitement among the fans and superior benefits that Degree antiperspirants provide to fuel their experiences. Additionally, the brand is offering a limited-time sweepstakes online here for a chance to attend one of the biggest games of the tournament and for fans to showcase their unmatched fandom for their team. Degree, along with fellow Unilever brands AXE and Dove Men+Care, is inviting fans at the games in Atlanta, New York, Houston and Miami to its onsite activation, La Casa Fresh, the ultimate destination for fans to get amped up for the match in an interactive space that brings the spirit of soccer to life.