Disco Dancers and Floating Kites Bring to Life Genius Gluten Free's New "What's Your Gut Feeling?" Social Campaign By TMW Unlimited

Disco Dancers and Floating Kites Bring to Life Genius Gluten Free's New "What's Your Gut Feeling?" Social Campaign By TMW Unlimited

Nov. 21, 2018

Colourful animation is used to eye-catching effect in a new series of social assets and out of home created for Genius Gluten Free by TMW Unlimited.

The work, part of Genius’ ongoing ‘What’s Your Gut Feeling’? strategy features the inside of a stomach in which the discomfort of eating gluten is strikingly brought to life through a series of visual metaphors, including a prickly cactus, a wrecking ball and an inflated puffer fish.

A smiling flower and a disco dancer are amongst the visual images that then follow to bring to life the contrasting happier, more comfortable feelings you get eating gluten-free.

The new social and out of home ads - along with banners, created by a third party – form part of a key wave of activity for Genius across Facebook, Instagram, YouTube, out of home and online.

TMW Unlimited has handled Genius’s digital and social account since April 2018. The agency is now working with Genius on digital strategy, advertising and content as well as social, influencer marketing and PR to create ‘always-on’ activity to drive brand awareness and support upcoming product launches.

Sophie Chaytor-Grubb, Senior Account Manager at TMW Unlimited, said:

“The success of this idea comes from it’s single-minded nature. We’re confident that it’s quirky execution, which we’re proud to say was produced in-house, is a strong platform that we can support Genius to build in the future as their key umbrella theme.”

 

Kirsty Chalmers, Senior Brand Manager UK & Australia, at Genius said:  

“We are delighted with how TMW have brought to life the What’s Your Gut Feeling? platform with bold and bright animation that you can’t help but smile at!”

Related News

Feb. 12, 2024

Suzuki Hand TMW Unlimited keys to Integrated Creative Account

Following a competitive pitch, TMW Unlimited scoops advertising and CRM business

Oct. 02, 2023

Oak Furnitureland Launches "Grow Your Home" Campaign

The concept has been devised by creative agency, TMW Unlimited, part of UNLIMITED

Jun. 21, 2023

TMW Unlimited and the Trussell Trust Help Food Banks Support their Local Communities

Campaign was a winner in Ocean Outdoor’s annual digital creative competition

Latest News

Mar. 28, 2024

Ad of the Day | Domo's Jonathan Klein Directs the Film Debut of Jack in the Box's Newest Menu Item

Creative collaboration studio DOMO premieres its latest hidden camera-style brand collaboration with Jack in the Box and TBWA\Chiat\Day

Mar. 28, 2024

Fiverr and Steven Bartlett Partner to Support UK SMBs to Reach their Breakthrough Moment

Fiverr launches competition with Dragon’s Den star offering three grantees unique mentorship and £10,000 Fiverr credit