El Corte Ingles Celebrates the True Magic of Christmas

Dec. 10, 2025

El Corte Inglés is launching its new holiday campaign under the title “Where the Magic of Christmas Lives”, an original and heartfelt concept developed with Havas Creative Spain, inviting everyone to experience—and rediscover—the true essence of the season.

The campaign becomes a visual and sensory tribute to this way of seeing and enjoying Christmas. It aims to honor everything that awakens the holiday spirit: the lights that brighten the streets, the elves that spark our imagination, the snow that transforms the landscape… because Christmas is all of that—music, meetings, and memories. A season capable of transforming cities, homes, and people, giving us back, for a few days, the joy of feeling like children again.

Through an honest and luminous narrative, the campaign pieces transport us to a world in which El Corte Inglés becomes the place where that sense of wonder comes to life: the start of the preparations, the place where imagination takes shape, and the setting that awakens the true desire to celebrate. Because more than a shopping destination, it is the home where Christmas lives—and everyone is invited.

The campaign features various audiovisual pieces in 140”, 60”, 30”, 20”, and 10” formats, now being shown on television, digital media, and social networks.

Jesus Rasines, CCO of Havas Creative said:

"This campaign is a tribute to the essential elements of Christmas, created in a way that only a brand like El Corte Inglés could do."

 

With “Where the Magic of Christmas Lives,” El Corte Inglés reinforces its role as the place where the magic of Christmas truly resides, focusing on what truly matters during this special time of year.