Esteban Pineda Assumes the Role of CEO of Findasense Americas

Jul. 31, 2023

Findasense, a global consulting firm integrated within the Majorel X unit of the Majorel Group, a leader in customer experience and digital transformation, is pleased to announce, through its Global Management Board, the consolidation of the Southam and Northam regions into a new region called Americas, led by Esteban Pineda, who takes on the position of CEO of Findasense Americas from July onwards.

This region encompasses and combines 7 strategically located offices from Canada to Argentina, with the ability to provide services in over 35 markets across the continent. In this way, Findasense strengthens its presence and optimizes the quality of its services in the region.

Jose Ramon Lopez Graneda, CEO - Global Company Lead - of Findasense said:

"We are pleased to announce Esteban's new leadership role, as he has consistently demonstrated great talent and professionalism. He will continue to be based in Mexico City, working closely with different markets in the region to ensure a constant presence and personalized attention to the needs of our clients. As for me, I will continue to work closely with Esteban, the regional leaders, and all our clients, participating strategically to further elevate our innovation and capabilities and respond optimally to the needs in these markets."

 

Esteban Pineda, CEO of Findasense Americas said:

"I take on this new role with enthusiasm and a strong commitment to continue Findasense's main objective of remaining the optimal strategic partner for our clients. We have a great team, all eager to embark on this new journey and eager to maximize all the opportunities that the Findasense Americas region will offer us."

 

With 15 years of experience, Esteban Pineda has a multinational background in the communication, advertising, and digital transformation services sector. He has held significant roles in agencies such as Burson-Marsteller, Leo Burnett, J. Walter Thompson, and Findasense North America, and previously Central and South America, where for almost 4 years, he was responsible for operations in Colombia, Ecuador, and Peru, and later included Costa Rica, the Dominican Republic, Chile, and Argentina, covering over 20 markets.