"Ex installments", Grey Argentina's Campaign For Itaú For Valentine's Day
Feb. 17, 2022
On a day where love reigns, you might find yourself paying the outstanding installments on your credit card for an ex-partner's gift. This is why Itaú Bank, in partnership with Grey Argentina, has created "Ex installments" to take care of the remaining payments of the gift that at one time was bought with so much love.
From February 11th to 22nd, Banco Itaú clients, as well as clients from banks, will be able to compete to close a chapter in their lives and free themselves from the pending installments and live that special day differently. The campaign, produced in-house by Townhouse, is composed of four spots for Instagram and Twitter, directed by Diego Medvedocky and Tomás de las Heras.
Juan Ure, ECD of Grey Argentina declared:
"We love to continue thinking and generating, together with Itaú, actions that aim to solve the concrete and real problems of the bank's clients. We feel that this action, although in this case it’s all tragicomic, continues to build from the same logic of Pension´s Delivery or even from the campaign where we returned the inflation rate: it is about recognizing the real financial situations of Itaú clients and offering them a hand to try to alleviate them."
To take part, those interested will be able to tell their story of their credit card pending installments in the most recent post of Itaú Argentina's Instagram account feed. The three best will be chosen by a jury of senior marketing executives, and then submitted to a public vote. The winner will be announced on 25 February.
Said a representative of Itaú:
"People are the center of what we do, and this time we want to accompany them and get to know them a little better, through their stories, in which Banco Itaú is also a part."
To learn more about the terms and conditions of the contest, go to:
Related News
Panadol Campaign Spotlights Silly Little Pains
Series of domestic traps shot by Ale Burset and Grey reminds us that pain is everywhere
Ad of the Day | Brazilian Tennis Player from Vila Kadi Served the First Ceremonial Serve at the Miami Open
The initiative by Itau Unibanco celebrates its 17-year partnership with the tournament
Buenos Aires Theater Productions Altered their Stories in a Joint Action with LALCEC and Grey Argentina
LALCEC and Grey Argentina turned every play ticket into the possibility to get a free mammogram
Latest News
May. 03, 2024
Power Up! A Nostalgic Look at Gaming's Evolution: From Pong to Virtual Reality
Remember the thrill of finally winning a hand in traditional slot machines, the rush of competition, the strategic thinking– it's all part of the magic of games
May. 03, 2024
How to Identify an Authentic Vape Store Without Much Hassle?
Finding an authentic vape store among the many choices in today’s vaping world can be quite a difficult job