Ford and Born Social Bring Sound to Life through Colour in new "Your Sound, Your Story" campaign with Artist Jack Coulter

Dec. 15, 2025

Ford has unveiled Your Sound, Your Story, a new social campaign for its Ford Collection Sound Edition models with enhanced B&O sound system, created in partnership with global social-first creative agency Born Social.

The campaign features the new B&O Sound Edition across the Ford Kuga and Puma, using art and sound-driven storytelling to showcase the cars’ audio experience in an emotional, sensory way. It aims to strengthen cultural relevance, spark social-first conversation and inspire both new and existing audiences to connect with the brand on a more emotional level.

Bringing the concept to life through the fusion of sound and art, Born Social collaborated with contemporary artist Jack Coulter, who has chromesthesia, a form of synaesthesia where sound is experienced as colour. Widely known for the visceral quality of his work, Coulter’s expressive paintings have drawn international recognition. The Financial Times has described him as “one of the most popular abstract painters emerging today,” and he has been featured in Forbes’ 30 Under 30 list.

Casimir Bower composed two bespoke music tracks for the project – one for the Puma, one for the Kuga – to ensure authenticity to the synaesthetic process. Each soundtrack was performed with a live orchestra and session musicians, then played on set while Coulter painted directly onto two white Enhanced Sound Edition vehicles, turning the cars themselves into canvases. 

Directed by Meeks & Frost, chosen for their background in music and visual culture, two hero films capture this process. Behind-the-scenes creator content documents the sensory experience and the making of the artwork, while interviews with Coulter explore synaesthesia and his creative process.

Running across Ford’s owned social channels, the campaign spans the UK and Spain, supported by creator-led amplification and localised content partnerships.

Marta Manes, Brand Content Manager, Ford, said:

“Partnering with Jack has allowed us to express the Puma and Kuga’s personality in a way that feels modern, artistic and genuinely social-first. His synaesthetic approach gave us a completely new way to interpret sound and emotion, turning what could have been a product story into something much more human. It invites people to build an emotional connection with the cars before they ever see them on the street and underlines how Ford is evolving its storytelling to reach new audiences through culture and creativity.”

 

Paddy Smith, Chief Creative Officer, Born Social, added:

"When it comes to talking about product features, it's all too easy to fall into the trap of simply spelling it out. But this work is an excellent example of great social storytelling centred around showing rather than telling. Jack’s synaesthesia perfectly showcases the interplay of design, art and engineering - creating a story that threads together sound and style.”

 

Jack Coulter, artist, concluded:

“From the very beginning, social media has been everything to me. No matter where I meet someone, if they know my work, they look it up on their phone. If they don’t, they’ll ask for my Instagram. We live in this odd blend of real life and social media, and for artists, I think that’s fantastic. Interacting with people every day is truly special. I actually get anxious if I’m not engaging, whether I’m answering questions, chatting, or arranging a sale. For me, building relationships has been essential, and this is what has developed over the years..”