Fortnight Collective Creates the First-ever Tampon that Helps You Vote

Nov. 04, 2022

Just in time for the midterm elections, a campaign is breaking that is designed to turn newly registered female voters into "a raging gush of voters" for Colorado’s pro-reproductive-rights candidates.

The work from Boulder-based Fortnight Collective launched Nov. 1, one week before Election Day, and includes boxes of Votex Tampons, a parody brand of feminine hygiene products, with instructions on how to protect their reproductive rights.

Along with video, social media, and a website, the effort includes in-person canvassing in Boulder and on the University of Colorado campus. The agency points out that women in their 20s account for more than half of the abortions in the United States, and in more than 20 states, reproductive rights are at risk.

Each box of Votex is plastered with instructions on how to register to vote, where to vote and warns of the dangers of not voting. 

Using that weird little instructional pamphlet inside every box of tampons, the Fortnight team created a way to hand out additional information to prospective voters and how they can help stop conservative flow. 

"Insert protection from conservative flow," reads the pamphlet. "Using your fingers, gently slide your preferred lawmakers into place with your votes. Be sure to apply enough pressure so that your voice is heard and they land securely in place in office."

One :15 ad opens with a voiceover asking the audience: "Worried about a conservative flow leaking into your reproductive rights?" The tampon box appears spinning in the air as the voiceover continues, "Get the protection you deserve. Votex. The most effective way to protect your reproductive rights. Period."

The agency has created a website, FlowToThePolls.com, to support the initiative, where information on how to register to vote and where to vote in Colorado on and before November 8. 

Associate Creative Director Steph Strange at Fortnight said:

"We didn't want to just sit around while reproductive rights are being stripped away. We wanted to do something."

 

Fortnight’s Associate Creative Director Martha Crompton added:

"We know the power of branding, so it was great to create a brand for something like this that matters. It’s been incredible that the whole agency pitched in and helped bring this to life so quickly."