Good Times Director Michelle Pak Teams Up with TPN for Takis' Game Day Ad

Feb. 27, 2024

Rallying fans to "Face The Intensity," Takis®’ latest ad by director Michelle Pak via agency TPN showcases how to impress with your Game Day spread featuring a tantalizing lineup of Intense Nacho and Fuego flavors.

The commercial’s low end beat transports audiences into the variety of choices you have when you bring Takis® to the table – dip them, serve them, or crunch them over your favorite dish (to name a few). The spot reverberates with slo-mo pours and hypnotic dips, revealing a spread so immense the only competitor is a handful of Takis itself.

Sandra Kirkpatrick, Marketing Director for Takis® said:

"Partnering with Michelle on this project was a wonderful experience. Michelle really took the time to understand our brand, our intensity, while adding a modern and cool touch. Through her lens, she helped Takis visually come to life in a very exciting way."

 

Pak noted:

"Takis® have a huge following. Their fanbase is passionate and dedicated to these flavor dusted snacks and we wanted to capture that intensity and fun in our film. "Throw Some Takis In It" was a blast to bring to life. Not only were the flavors highlighted through the chips themselves, but we created an ownable space and style that is unique to Takis®."