Hasbro, Duracell and Amazon Launch Free Immersive Experience: Club Furby at Santa Monica Pier

Jun. 19, 2025

Hasbro, in collaboration with Amazon and Duracell, is kicking off the launch of DJ FURBY with a wildly fun consumer experience dubbed Club Furby at Santa Monica Pier. Through this free LA pop-up event, taking place June 24 and 25 from 1:00pm to 7:00pm, visitors will step into a vibrant, FURBY-inspired venue where fans of all ages can experience a whirlwind of colorful creativity and a wave of nostalgic fun! The FURB-tastic experience features sparkling disco balls, an explosion of glimmer and glam, and Amazon lockers wrapped in FURBY fur and fashion, with scannable QR codes featuring the colorful lineup of FURBY friends.

Club Furby features five club stations inspired by DJ FURBY’s play modes — Music, Games, Party, Chill, and Bestie Time — each offering its own burst of color, energy, and playful surprises. Here’s what fans can expect:

Live DJ guest celebrity performance June 24th from 5:00pm to 7:00pm

• Music: Hit the dance floor with a live DJ spinning high-energy tracks while joining in on interactive mini games like Simon Says and Freeze Dance, with chances to win prizes.
• Games: Challenge your crew to oversized rounds of giant JENGA and CONNECT 4.
• Bestie Time: Snap pics at FURB-ified photo ops and score product giveaways in partnership with Duracell.
• Chill Time: Enjoy face painting, snacks, and a shaded lounge to relax and recharge.

Step into the DJ booth and experience the magic of DJ FURBY firsthand — from music and lights to interactive surprises that bring this iconic toy to life. While you're there, explore the latest Furby apparel collection on display and snap a selfie with the Furby costume character during exclusive meet-and-greet moments. It’s a FURB-tastic fusion of fun, fashion, and furry beats you won’t want to miss!