Hollywood Heavyweights + Retail Renegade + Amazon Launch Privé Revaux Eyewear Debut Campaign by Mekanism

Jun. 02, 2017

Fashion entrepreneur David Schottenstein has set his sights on reframing the luxury eyewear market with the launch of Privé Revaux Eyewear, offering over 100 on-trend, high-quality handcrafted frames with polarized lenses retailing for $29.95 a pair. Embarking with Schottenstein on his mission are brand visionaries Jamie Foxx, Hailee Steinfeld, Ashley Benson and Jeremy Piven who are actively involved in product design and marketing. On June 2, the brand will officially launch with the world’s biggest retailer, Amazon.com. Amazon will be the exclusive US retail partner, outside of the company’s own website, with pre-sale available today at PriveRevaux.com.

David Schottenstein, founder and CEO Privé Revaux Eyewear, said:

“The global eyewear market is totally out of control. It’s become impossible for consumers to buy high-quality, well-made sunglasses without overspending. We’re changing that, completely. There's nothing I enjoy more than discovering incredible value and bringing that value to customers. With incredibly talented and passionate partners, an unparalleled consumer experience and retail powerhouse, Amazon, Privé Revaux Eyewear will be a force to reckon with.”

 

The collaboration is built on a shared passion for style, quality and accessibility. Schottenstein, alongside Foxx, Steinfeld, Benson, Piven and VP of Celebrity Relations Dave Osokow set out to achieve one goal: disrupt an overpriced eyewear market. Having a legendary family heritage in retail (Schottenstein’s grandfather was one of the four founding brothers of the company that spun off DSW and American Eagle), Schottenstein founded men’s suiting company Astor & Black at age 19 and sold the company seven years later in 2011 to private equity. Embarking on a new venture, Schottenstein, along with his celebrity partners, saw an opportunity to offer high-quality frames at a fraction of the cost of designer brands without sacrificing quality, materials, packaging or a robust brand experience. Leading the brand’s creative direction are renowned celebrity stylists Rob Zangardi and Mariel Haenn who will oversee style and trend forecasting.

Jamie Foxx exclaims:

“I wanted to get involved with a sunglasses company and create something that was fly and affordable for people. That brand is Privé Revaux Eyewear․”

 

Ashley Benson says:

"I am so excited to partner with Privé Revaux to create a line of sunglasses that I am really proud of. Sunglasses are my favorite accessory; I believe every woman needs a few go-to pairs which is why I am thrilled to collaborate with a brand that offers an incredible value without sacrificing any of the quality․"

 

David  Schottenstein added:

“I consider myself incredibly privileged to have Jamie, Hailee, Jeremy and Ashley as partners. They are an incredible team that is involved in every aspect of this brand․” 

 

Privé Revaux Eyewear frames are handcrafted with high-quality materials that can include lightweight TR-90 and polarized lenses. Named after bold personas – The Supermodel, The Mogul, The Jetsetter, The Explorer etc., the wearer can be a true style chameleon, mixing-and-matching their daily eyewear to complement any outfit, mood or personal style.

Launching in Amazon Exclusives, Privé Revaux Eyewear is unveiling a persuasive digital campaign featuring Foxx, Steinfeld, Benson and Piven asking “Who do I want to be today?” with a call to action to “Reframe Yourself.” It will be supported by a full length video featuring all four visionaries as well as individual ads with Foxx, Steinfeld, Benson and Piven. The full catalog of on-trend and classic eyewear will be featured on Amazon’s home page and in the Exclusives section, as well as on PriveRevaux.com.