Hometeam Celebrates World Cup with Projects for AmericaSCORES, Volkswagen and USMNT
Nov. 30, 2022
While continuing to make waves in the global production world, Hometeam kicks off the 2022 World Cup with spots for AmericaSCORES, Volkswagen and the US Men’s National Soccer Team (USMNT).
Hometeam teamed up with agency Artemis Ward to showcase the work being done by AmericaSCORES in a 30-second spot titled "Poet Athlete." The spot highlights the organization's core mission to provide a platform for youth to become thoughtful, engaged, and confident individuals who are ready to step up to the mic, determined to take their shot and poised to make a difference in the world.
In collaboration with agency The Community, Hometeam crafted a mixed-media social campaign for Volkswagen in partnership with the USMNT. The inspiring spot tells the story of how US Soccer Captain, Christian Pulisic, shared his heartbreak and encouragement on social media in 2014 after the US World Cup loss, and now that he leads the team in 2022 he gives thanks to those fans that encourage and inspire him.
Hometeam partner Lagan Sebert said:
"We filmed this spot with one of our favorite Spanish filmmakers, Santi Capuz in Murcia, Spain. Working globally and remotely we partnered Los Angeles-based Director Sherif Higazy with Santi’s team on the ground to ensure we delivered a beautiful, inspiring, and creatively fresh spot for Volkswagen and the US Soccer Team on a compressed timeline and budget that didn’t afford international travel. This is precisely the type of project Hometeam was built for."
Related News
Hours of Sleep Turn into Products, Trips, and Even Cash in Rewards Program for Drivers
Initiative is designed to promote safer roads and better health for professionals who drive for a living
Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge
Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES
Volkswagen Commercial Vehicles Launches "The Movement that Unites us", the Campaign for ID.Buzz
Carried out by Ogilvy Barcelona, the campaign shows the innovative design of the electric vehicle
Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content