HOY Buenos Aires With JVC Present Their New Campaign "Seeing What You Didn't See Before"

Oct. 25, 2021

HOY Buenos Aires, the creative agency of HAVAS group, creatively led in Latin America by Tony Waissmann, presented their new work for JVC.

The campaign, made up of 4 graphic pieces, corresponds to the brand's 50 ’4K Led TV line and manages to generate a parallel between those things that we did not see before, that we did not realize and that now, luckily, we do see and notice; appealing to the high quality of definition of the product that allows us to see even the smallest detail.

Tony Waissmann explained:

“I think we found a different way of telling the definition in the face of so many things that have been done. We are based on seeing what we did not see before, which, in this case, has to do with things that happened in front of our eyes and that we all took as natural and everyday, those that luckily some time later, we cannot believe and understand how. they were happening before our eyes. They are those things that today make you think backwards and say: "I don't understand how you could smoke on an airplane being an absolutely closed tube", for example.”

 

For her part, Maria Fernanda Lota, Newsan's Head of Marketing, also commented on the campaign:

“JVC is a brand of Japanese origin with a long history in the technology market, based on research and development. We are very happy with the launch of this new campaign that we hope will contribute to the business and to the positioning of JVC in the local market .”