Jung von Matt NECKAR Launches JvM Beauty Collective

May. 09, 2022

The Stuttgart office of Jung von Matt has been helping to shape Goldwell, Essence, MB Fashion Week, Breuninger, Mey, Heine, Gerry Weber and other brands in the fashion, beauty and lifestyle sector for years. At the start of this year, the agency took the next logical step and set up a dedicated business unit, called the JvM Beauty Collective.

Led by Nicole Grözinger (Creation) and Franziska Hook (Consulting), the multidisciplinary team of 20 beauty and fashion enthusiasts has for years been developing pioneering communication solutions for the lifestyle sector. Establishing the new JvM Beauty Collective unit sharpens the focus on these services and tailors them even more closely to the specific requirements of the market.

Dirk Hibbeler, Managing Director of Jung von Matt NECKAR, says:

“Nicole, Franziska and the whole team know the market inside out and do a fantastic job, so it simply makes good sense to give them greater entrepreneurial scope within the agency.” 

 

The dynamic team in the JvM Beauty Collective has been working for years with a network of experts and creatives, who will continue to strengthen the unit on a project basis in the future.

Nicole Grözinger says:

“Like the saying ‘in squad we trust’, we believe that teams need to work differently today – not governed by agency structures, but by the requirements of the projects in question. That’s why we are moving away from the static location mindset and working with a large network of partners with fashion expertise. In this way we can always guarantee the right set-up for our customers – and demonstrate what we mean by the word ‘Collective’ in our name.”

 

Her colleague Franziska Hook adds:

“We see ourselves as a special edition, fully dedicated to the areas of fashion, beauty and lifestyle, which enables us to deliver timely impulses. Supported by innovative technologies, we are in a position to completely rethink beauty and fashion communication. A good example of this is the Zzzleepwear series from Mey – a joint development in smart nightwear that combines technical innovation and the power of good stories to create MOMENTUM.”

 

Brands currently benefiting from this vision and the new structure include Mey, Goldwell, KMS, Kao Salon Division, Essence, L.O.V and Gerry Weber.