KFC and Sid Lee Get Fans Back in the Game with "The Match Before the Match"

KFC and Sid Lee Get Fans Back in the Game with "The Match Before the Match"

Aug. 13, 2020

After a 5-month hiatus, football is back on. To celebrate the return of the Champions League on August 12th, KFC issued a challenge to all players online: "The Match Before the Match". One week before the official "Atalanta v PSG" match, KFC tweeted the challenge, reaching 2.8M users, inviting gamers on Twitch to pit the teams together on FIFA. For seven days, gamers played out their predictions and shared them with KFC on Twitter via the hashtag #lematchavantlematch.On the day of the match, gamers gathered to watch the real showdown and find out who had the closest outcome. During the live show, KFC and its agency Sid Lee set up a war room to analyze and compare the games of the players against the official match in real time.

The winner, who predicted PSG’s victory with a score of 2-1, was offered KFC deliveries for himself and his friends during each of the remaining championship games. The operation, which ran from August 5th through the 12th, further anchors KFC in pop culture. Using Twitch, FIFA, and UEFA, the brand is able to reach their core consumers, millennials and gen Z, and firmly establish KFC as a game day ritual, online and off.

Related News

Jul. 24, 2020

KFC France Offers Unusual Coupons to Promote Tuesday Offer, with Help of Sid Lee

New series of unexpected coupons helps customers make room for Tuesday

Jul. 22, 2020

Honda and Sid Lee Invite Drivers to Rediscover their Passion for the Road in "Be Moved Again"

The film will run online in European markets.

Apr. 17, 2020

Skyn and Sid Lee Paris Use Pre-Roll Ads to Tell Viewers, "Don't Skip Foreplay"

SKYN allows you to skip ads… but not foreplay.

Latest News

Oct. 22, 2020

Hamlet Signs Award Winning Comedy Director Sebastien Petretti

Sebastien has created campaigns with major global brands such as Samsung, Durex and Google.

Oct. 12, 2020

Kaboom Signs Jordan Brady - A Director Who Unites Comedy + Empathy

Brady has directed over 1000 commercials, four narrative feature films, three feature documentaries, and one Netflix Comedy Special