Kleenex® And FCB Launch 3D Billboard In New York's Times Square
May. 16, 2022
You can’t control everything life throws at you: a sneeze in a crowded elevator, a nosebleed, or a lipstick smudge. We treat vulnerable moments as if they’re something to fix, but what if we flip our mindset? These moments are a natural part of life and Kleenex® wants to display them on a larger-than-life scale to show we’re all in on the beautiful messes.
The new global campaign "Grab Kleenex®" encourages individuals to find strength in moments of vulnerability. Sometimes we know those moments are coming, but most of the time we don’t. When faced with unpredictable moments, people grab what seems convenient instead of what's best. Created in partnership with FCB, the campaign helps position Kleenex® in a new way – showing how Kleenex® is arming consumers with protection so they can be ready to face whatever life throws at them.
Related News
Kleenex Partners with Mr Doodle to Spread a Little More Joy
The partnership between the artist and the Kimberly-Clark brand sees unique box designs go on sale as part of a nationwide campaign
FCB Chicago, Chicago Hearing Society & Rakish Entertainment Launch "Caption with Intention"
he Academy of Motion Picture Arts and Sciences has recognized the "Caption with Intention" technology in support of a new industry standard
Poise Launches Initiative With Potential to Bridge The Gap for Women in Rural Health Deserts
Top bladder leak brand debuts documentary on rural health gaps for menopausal women
Latest News
Oct. 09, 2026
Waitrose Turns Staying in into Fine Dine in with new Wonderhood Studios Campaign
The campaign taps into the familiar rituals of eating out through two 20-second films that appear to be set in restaurants
Oct. 09, 2026
McDonald's Turns the Golden Arches into Lenses to Help Screen Children's Vision
Happy View, created with Hospital CEMA, turns the iconic Happy Meal box into a playful vision-screening tool to promote children’s eye health and preventive care