Landia Imagines Beating Up Artificial Ingredients in New Burger King Campaign

Jun. 21, 2021

The latest campaign from multi-award-winning global production house LANDIA and agency We Believers for Burger King was directed by Robert Llauró and Agustín Alberdi. The campaign, entitled “The Naturals vs. The Artificials", visualizes a surreal take on the brand’s preservative-free Whoppers. The narrative, which is accompanied by a humorous ballad, follows a gang of anthropomorphic natural ingredients (veggies, a burger bun, and a flaming burger patty) literally beating up a frightened crew of artificial additives (Sodium Benzoate, Monosodium Glutamate, Polysorbate 80, EDT Acid, and Calcium Propionate).

The tagline sums it up best: “Sorry for not eliminating them sooner.”

During the beatdown, compositions include dunking in a grease trap, shattering a window, and shooting a flamethrower (all in slow-motion). The costumes were designed and brought to life by Alfonso Likan.

Llauró explains:

“When we first read the script, we were very excited about the idea. Our main focus was to find the tone to make it cinematic, epic, and with just the right amount of humor. Another fun part of the process was designing the characters. Not only thinking them up, but also testing the materials. It was a great team work with the agency and client and we are very proud of the result.”