Leo Burnett Israel And Shorashim Group Present: "Freezing Apes"
Jan. 30, 2022
If you've been reading industry news, you will be familiar with the monkey's NFT craze. The Bored Ape Yacht Club, Mutant Ape Yacht Club, a jungle of monkeys that cost tens of thousands of dollars and sometimes even hundreds!
And while people are pouring millions of dollars on monkeys, there are thousands of senior citizens sitting at home in the cold because they simply don't have the money to pay for their electricity bill!
So the Shorashim Group (a nonprofit organization devoted to building long-lasting bridges between Israeli and North American Jews) launched the project:
"Freezing Apes" - a series of paintings of monkeys that can be "bought".
While these paintings are not exactly NFTs and will not make their buyers a 300 percent return per week, they will generate one big return per soul, as all the money will be donated and put forward to paying Israeli elderly people's electricity bills. And the monkeys? Download whichever one you like on our website.
Related News
Samsung Launched the Second Wave of their Generation Z Targeted Campaign
GALAXY Buds2 PRO headphones and Galaxy Watch5 smartwatches, returns to target the Generation Z consumers
Israel Accessibility Association Puts an End to Disabled Parking Misuse
Leo Burnett Israel film asks badge holders to really consider when to use parking bays to mark International Day of Disabled Persons
Samsung's Latest Campaign Smells Like Gen Z Spirit
Great Guns director Tal Zagreba and Leo Burnett Israel team up to deliver the "Way Out" campaign
Latest News
May. 04, 2024
"FACE UN-RECOGNITION": A New Campaign by Republica Havas in Collaboration with the Fight Against Alzheimer's Association
Agency reunites with the Alzheimer's organization to raise awareness about one of the key symptoms of the disease
May. 03, 2024
Power Up! A Nostalgic Look at Gaming's Evolution: From Pong to Virtual Reality
Remember the thrill of finally winning a hand in traditional slot machines, the rush of competition, the strategic thinking– it's all part of the magic of games