Liar Wine Presents The Perfect Valentine's Day Gift… For Your Ex

Liar Wine Presents The Perfect Valentine's Day Gift… For Your Ex

Feb. 11, 2020

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner.

The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” 

LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines.

Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say:

“Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”

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