Meet The Clasico Dogs: The dogs that love football just as much as you do!

Meet The Clasico Dogs: The dogs that love football just as much as you do!

Feb. 05, 2019

The biggest challenge for rescue organisations, in the UAE and globally, is convincing people that mixed breed dogs are as trainable and as adoptable as pure breeds. Hence the old saying “You CAN´T teach an old dog a new trick”. So, for its latest campaign, SNIFF decided to go the extra mile by getting abandoned mix breed dogs to play and enjoy the most passionate sport of the region: football, and support world class teams as Real Madrid and Barcelona.

Introducing: The Clásico Dogs. 

The film introduces six incredibly cute mixed breed dogs that are looking for adoption (and Furby the Arabian mau cat) and love football as much as any Clásico fan. Endearing canines like Dogtois, that never lets a ball pass, and Suarex that can give any ball a good bite, spur football fans across the region, winning their hearts. Inspired by world class football players, the film is packed with football jokes and moves which every true Clásico Fan can relate to.

To take the campaign to the next level, the social media handles of SNIFF: Facebook, Instagram and Twitter, will cover live all three upcoming Clásicos - the first one being on Wednesday February 6, with comments and highlights from the four-legged Clásico stars!

The campaign invites Dubai to show their support by offering to adopt, foster, sponsor or just simply ‘like’ SNIFF’s social media pages, which will help increase awareness for abandoned pets across the region.

Jasmeen Bhirani, co-founder of SNIFF, said:

“At SNIFF, our mission is to actively promote the adoption of mix breed dogs by combining a body of services that assist the animals from the ground to a ‘forever home’.

It is important to educate in a fun way the responsibility of adoption verses buying pets. We extend our appreciation and gratitude to TBWA\RAAD, a radical and innovative ad agency that has greatly helped SNIFF raise awareness on the importance of rehoming abandoned pets in the UAE, especially mix breed dogs and cats.”

 

The campaign was created by TBWA\RAAD in Dubai, produced by Magnet and directed by Nick Davidson

Related News

Jul. 17, 2019

Nissan and TWBA RAAD Present BioColor - DNA for the new Nissan Altima

Now your own DNA can help you select the color of your new car

Jul. 09, 2019

GLP Creative's Gary Land Directs "Our Game" For Apple

New Film Is Part Of The Shot On iPhone Films & Billboard Series

Jun. 04, 2019

TBWA Belgium and Play Sports give fans hope by showing greatest football moments of fallen team

The main sponsor of the home team KV Mechelen wanted to inspire fans and players by showing in football anything is possible.

Latest News

Jul. 18, 2019

Ad of the Day | AXE and Martin Garrix move fans even closer by making them part of the new music video "These Are The Times"

Created by 72andSunny Amsterdam, the music video was directed by Ivana Bobic