Merck Heralds International Women's Day with Globe-Spanning "All for Mothers" Campaign

Mar. 09, 2017

With the annual celebration of International Women’s Day, Merck for Mothers (Merck’s 10-year, $500 million global initiative focusing on the health and well-being of mothers during pregnancy and childbirth) has unveiled a riveting, globe-spanning - and timely - brand film, “Push”, that gives perspectives of three different expecting mothers across the world.

Conceived by social impact-focused agency Matter Unlimited and helmed by director collective Whitelist, “Push” serves as the launch film for Merck for Mothers’ “All for Mothers” campaign , which helps illustrate the crucial role of private sector support in public sector issues and aims to inspire new public and private sector partners to join the initiative.

By giving a voice to the women affected by maternal mortality, and advocating for change, “Push” artistically reflects Merck for Mothers’ mission to combat this epidemic of what are often preventable deaths.